Most prospective clients look you up before they ever pick up the phone. Your website is the first piece of due diligence they do, and it happens without you in the room.
Someone with money to move lands on your site holding a short list. They are not reading, they are checking, and these are the questions they settle in the first thirty seconds, whether or not your site set out to answer them.
Who is behind this firm?
Named, qualified people with faces and credentials. In a trust-led sale an anonymous firm loses to a named one every time.
What exactly do you do?
“Financial planning” names a category. Say which part of it you do, plainly, in the first screen.
Who do you serve?
Business owners approaching an exit? Retirees consolidating pensions? A page written for everybody persuades nobody.
Why should I trust you?
Registrations, permissions and regulatory status stated accurately and placed where a cautious buyer goes looking for them.
What proof exists?
Named clients, real testimonials, work you can point at. A stock photograph of a handshake sits where the proof should be, and readers notice.
How do I contact you?
One obvious route, above the fold, on every page, rather than a contact tab hiding a form with eleven fields.
What happens next?
What the first meeting involves, what it costs and what it commits them to. Uncertainty is the most common reason a form goes unfilled.
What makes a build for a regulated firm different from a general one.
Claims are specific and evidenced where evidence is needed. We keep out the language that reliably causes trouble in review: implied guarantees, projected returns, marketing copy dressed up as advice.
Final sign-off sits with your compliance officer or legal reviewer. That never changes. Our job is to make that review short.
Every page is written by hand. That is why these sites load quickly on a mid-range phone, pass accessibility checks, and can still be changed in three years without starting again.
A template gets you live quickly, then charges you for the rest of its life in speed, in flexibility, and in looking like the other firms in your postcode.
Your clients are largely 40 to 60 and older, frequently reading on a phone, and often arriving from a referral with your name already in hand.
Text size, contrast, tap targets and reading order are all set for that person. The site is built to be read.
You get a single number before work begins and it does not move. Scope, stages, and what sits with you are written down first.
No hourly billing, and no invoice that arrives larger than the conversation that preceded it.
MET Traders is a systematic trading and liquidity-provision firm rather than an advisory practice. The overlap is the part that matters: regulated, technically dense material made clear to a first-time reader without being dumbed down or overclaimed.
Performance
Accessibility
Best practices
SEO
Google Lighthouse, checked July 2026. Published with MET Traders’ written permission.
Every project is quoted individually once we understand the scope. £4,000 is where our builds start, and the number you agree is the number you pay.
No, and any agency that tells you otherwise should worry you. Compliance is a judgement about your firm, your permissions and your promises. It is not something a web build can certify.
What we do run is a compliance-aware copy process: specific claims, evidence where evidence is needed, and none of the language that typically causes problems. Final sign-off sits with your compliance officer or legal reviewer, every time.
Most builds run six to ten weeks from the first discovery session to launch, longer than our standard three to six weeks. The variable is almost never the build. It is how quickly copy and compliance review come back, so we agree that review window up front and plan around it.
It depends what you need to edit. Hand-coded sites are not self-editing by default, and for most advisory firms that is the right trade: your service pages change rarely and stay fast and stable as a result.
If you publish regularly (market commentary, insights, client updates) say so at discovery and we will scope a publishing route into the quote rather than bolting one on later.
Often it is not, and we would rather say so early. That is exactly what the £950 website audit is for: an honest assessment of whether your site has a fixable problem or a structural one.
If it is fixable, we will tell you and you can hand the list to whoever maintains your site. If you do decide to rebuild with us within 50 days, the audit fee comes off the quote in full.
Yes. We are based in London EC1 and work with established firms across the UK. We meet in person when it helps, and on video when it does not.
The person who designs and builds your site is the person you speak to. There is no account manager sitting between you and the work, and nothing is offshored.
Tell us about the firm and what the site needs to do. If we are not the right fit for you, we will say so and point you at what is.
Fixed quotes from £4,000. Hand-coded websites for established UK businesses. London EC1.
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